• Hello

  • Hej

  • Guten tag

  • Hi

  • Ciao

  • Dober dan

  • Hello

  • Dober dan

  • Ciao

  • Guten tag

  • Oj

  • Hej

  • Hi

  • Hi

I believe design connects everything.

I believe design connects everything.

I believe design connects everything.

It’s not just aesthetics. Nope, far from that.

It’s not just aesthetics. Nope, far from that.

It’s not just aesthetics.
Nope, far from that.

Good design is aligning users’ needs and your business goals.

Good design is aligning users’ needs and your business goals.

Good design is aligning users’ needs and your business goals.

I'm an Independent Design System Lead with an MBA. I advise, coach, and consult with companies on product design, design strategy & design systems. I can help you set up teams, processes, and culture.

I've learned to connect design and business growth in several founding designer roles. I'm good at understanding customer needs and translating these insights into meaningful, cost-effective solutions driven by design. This allows me to optimize workflow, reduce costs, and deliver strategic value for businesses. Yep, I know how to make your ROI higher.

I'm an Independent Design System Lead with an MBA. I advise, coach, and consult with companies on product design, design strategy & design systems. I can help you set up teams, processes, and culture.

I've learned to connect design and business growth in several founding designer roles. I'm good at understanding customer needs and translating these insights into meaningful, cost-effective solutions driven by design. This allows me to optimize workflow, reduce costs, and deliver strategic value for businesses. Yep, I know how to make your ROI higher.

I'm an Independent Design System Lead with an MBA. I advise, coach, and consult with companies on product design, design strategy & design systems. I can help you set up teams, processes, and culture.

I've learned to connect design and business growth in several founding designer roles. I'm good at understanding customer needs and translating these insights into meaningful, cost-effective solutions driven by design. This allows me to optimize workflow, reduce costs, and deliver strategic value for businesses. Yep, I know how to make your ROI higher.

Why me

Why me

Why me

Business background

Business background

Business background

While numbers don't capture everything, I have metrics I'm proud of. Simply put, I know how to boost your ROI.

While numbers don't capture everything, I have metrics I'm proud of. Simply put, I know how to boost your ROI.

While numbers don't capture everything, I have metrics I'm proud of. Simply put, I know how to boost your ROI.

Human-Centered Approach

Human-Centered Approach

Human-Centered Approach

I excel in understanding customer needs and transforming them into meaningful, enjoyable, and market-fit solutions. My holistic method weaves together design, technology, and business.

I excel in understanding customer needs and transforming them into meaningful, enjoyable, and market-fit solutions. My holistic method weaves together design, technology, and business.

I excel in understanding customer needs and transforming them into meaningful, enjoyable, and market-fit solutions. My holistic method weaves together design, technology, and business.

Award-Winning

Award-Winning

Award-Winning

I received multiple awards for my work on a local and global level.

I received multiple awards for my work on a local and global level.

I received multiple awards for my work on a local and global level.

Hands-On Experience

Hands-On Experience

Hands-On Experience

In roles from startups to corporates, I've found value in experimentation, teamwork, and crafting visually unique experiences.

In roles from startups to corporates, I've found value in experimentation, teamwork, and crafting visually unique experiences.

In roles from startups to corporates, I've found value in experimentation, teamwork, and crafting visually unique experiences.

Lectures

Lectures

Lectures

Faculty of Social Sciences, University of Ljubljana

2022 - present

Guest lecturer for Interactive Technology Design

Faculty of Social Sciences, University of Ljubljana

2022 - present

Guest lecturer for Interactive Technology Design

Faculty for Economics, University of Ljubljana

April 2023

Strategic Decisions in Design for Higher ROI

Faculty for Economics, University of Ljubljana

April 2023

Strategic Decisions in Design for Higher ROI

Faculty of Computer and Information Science, University of Ljubljana

October 2022

Connecting business and design

Faculty of Computer and Information Science, University of Ljubljana

October 2022

Connecting business and design

Faculty for Economics, University of Ljubljana

April 2022

User Experience in Marketing

Faculty for Economics, University of Ljubljana

April 2022

User Experience in Marketing

Cotrugli Business School

2018

User Experience Design and Blockchain apps

Cotrugli Business School

2018

User Experience Design and Blockchain apps

Talks

Talks

Talks

DesignFAO

October 2023 - COMING SOON

R(E)volution of Design Systems

DesignFAO

October 2023 - COMING SOON

R(E)volution of Design Systems

DMS - Društvo Marketing Slovenije

October 2021

How to setup a Design System

DMS - Društvo Marketing Slovenije

October 2021

How to setup a Design System

WEBSI Conference

2021

Implementing Design Strategy

WEBSI Conference

2021

Implementing Design Strategy

NLB Bank

2021

The importance of User Experience Design in Banking world

NLB Bank

2021

The importance of User Experience Design in Banking world

CSS Meetup

2017

User Experience Design in Fintech

CSS Meetup

2017

User Experience Design in Fintech

Webcamp

2017

Self friendly vs User Friendly

Webcamp

2017

Self friendly vs User Friendly

Product Tank

2017

Design in Product world

Product Tank

2017

Design in Product world

Startup müsli

2016

UX+UI=boljši ROI

Startup müsli

2016

UX+UI=boljši ROI

UX Laussane

2016

Mastering UX – Workshop

UX Laussane

2016

Mastering UX – Workshop

Selected clients

  • One component per day

    Less is more

    Aloha, let's connect

    One prototype saves the day

Subscribe to my Design Strategy Newsletter (6K+ subscribed)

Writing on topics such as design systems, design process, design strategy. ✨

My projects

  • One component per day

    Less is more

    Aloha, let's connect

    One prototype saves the day

Subscribe to my Design Strategy Newsletter (6K+ subscribed)

Writing on topics such as design systems, design process, design strategy. ✨

My projects

Subscribe to my Design Strategy Newsletter (6K+ subscribed)

Writing on topics such as design systems, design process, design strategy. ✨

My projects