Hello
Hej
Guten tag
Hi
Ciao
Dober dan
Hello
Dober dan
Ciao
Guten tag
Oj
Hej
Hi
Hi
Hello
Dober dan
Ciao
Guten tag
Oj
Hej
Hi
Hi


I'm a product-minded design leader working at the intersection of product strategy, design systems, and emerging technologies like AI. I specialize in building scalable foundations that help companies move faster, reduce technical debt, and deliver better experiences across complex ecosystems.
As a founding designer in multiple startups, I’ve learned how to tie design decisions directly to business outcomes.
I also teach designers and product teams how to connect research, vision, and execution — turning user insights into prototypes in weeks, not months.
When I’m not working, you’ll find me hiking 🏔️, cycling 🚴♀️, or exploring the woods with my dog, Pixel 🦮. I also share what I learn through educational content at thedesignsystem.guide.
I'm a product-minded design leader working at the intersection of product strategy, design systems, and emerging technologies like AI. I specialize in building scalable foundations that help companies move faster, reduce technical debt, and deliver better experiences across complex ecosystems.
As a founding designer in multiple startups, I’ve learned how to tie design decisions directly to business outcomes.
I also teach designers and product teams how to connect research, vision, and execution — turning user insights into prototypes in weeks, not months.
When I’m not working, you’ll find me hiking 🏔️, cycling 🚴♀️, or exploring the woods with my dog, Pixel 🦮. I also share what I learn through educational content at thedesignsystem.guide.
What I believe in
What I believe in
Prioritize user experience.
UX > pretty designs.
Prioritize user experience.
UX > pretty designs.
Do, then learn.
You figure it out by doing. Again and again.
Do, then learn.
You figure it out by doing. Again and again.
Start simple.
Strong foundations make everything easier later.
Start simple.
Strong foundations make everything easier later.
Design is everything.
It’s not just how it looks — it’s how it works, feels, and helps.
Design is everything.
It’s not just how it looks — it’s how it works, feels, and helps.
Talk less, test more.
Ideas are cheap. Actions show what matters.
Talk less, test more.
Ideas are cheap. Actions show what matters.
Don't fear AI.
Try it. Tweak it. Make it work for you.
Don't fear AI.
Try it. Tweak it. Make it work for you.
Lectures
Faculty of Economics, University of Ljubljana
Guest Lecturer: User Experience and AI in Marketing
May 2025
Faculty of Economics, University of Ljubljana
Guest Lecturer: User Experience and AI in Marketing
May 2025
Faculty of Economics, University of Ljubljana
Guest Lecturer: User Experience and AI in Marketing
May 2025
Faculty of Social Sciences, University of Ljubljana
Guest lecturer for Interactive Technology Design
2022 - 2025
Faculty of Social Sciences, University of Ljubljana
Guest lecturer for Interactive Technology Design
2022 - 2025
Faculty of Social Sciences, University of Ljubljana
Guest lecturer for Interactive Technology Design
2022 - 2025
Faculty for Economics, University of Ljubljana
Strategic Decisions in Design for Higher ROI
April 2023
Faculty for Economics, University of Ljubljana
Strategic Decisions in Design for Higher ROI
April 2023
Faculty for Economics, University of Ljubljana
Strategic Decisions in Design for Higher ROI
April 2023
Faculty of Computer and Information Science, University of Ljubljana
Connecting business and design
October 2022
Faculty of Computer and Information Science, University of Ljubljana
Connecting business and design
October 2022
Faculty of Computer and Information Science, University of Ljubljana
Connecting business and design
October 2022
Faculty for Economics, University of Ljubljana
User Experience in Marketing
April 2022
Faculty for Economics, University of Ljubljana
User Experience in Marketing
April 2022
Faculty for Economics, University of Ljubljana
User Experience in Marketing
April 2022
Cotrugli Business School
User Experience Design and Blockchain apps
2018
Cotrugli Business School
User Experience Design and Blockchain apps
2018
Cotrugli Business School
User Experience Design and Blockchain apps
2018
Talks
Talks
Into Design Systems Conference
Strategic insights
May 2025
UPCOMING
Into Design Systems Conference
Strategic insights
May 2025
UPCOMING
Into Design Systems Conference
Strategic insights
May 2025
DesignFao
WORKSHOP: How to name design tokens
May 2024
DesignFao
WORKSHOP: How to name design tokens
May 2024
DesignFao
WORKSHOP: How to name design tokens
May 2024
DesignFao
R(E)volution of Design Systems
October 2023
DesignFao
R(E)volution of Design Systems
October 2023
DesignFao
R(E)volution of Design Systems
October 2023
DMS - Društvo Marketing Slovenije
How to setup a Design System
October 2021
DMS - Društvo Marketing Slovenije
How to setup a Design System
October 2021
DMS - Društvo Marketing Slovenije
How to setup a Design System
October 2021
WEBSI Conference
Implementing Design Strategy
2021
WEBSI Conference
Implementing Design Strategy
2021
WEBSI Conference
Implementing Design Strategy
2021
NLB Bank
The importance of User Experience Design in Banking world
2021
NLB Bank
The importance of User Experience Design in Banking world
2021
NLB Bank
The importance of User Experience Design in Banking world
2021
CSS Meetup
User Experience Design in Fintech
2017
CSS Meetup
User Experience Design in Fintech
2017
CSS Meetup
User Experience Design in Fintech
2017
Webcamp
Self friendly vs User Friendly
2017
Webcamp
Self friendly vs User Friendly
2017
Webcamp
Self friendly vs User Friendly
2017
Product Tank
Design in Product world
2017
Product Tank
Design in Product world
2017
Product Tank
Design in Product world
2017
Startup müsli
UX+UI=boljši ROI
2016
Startup müsli
UX+UI=boljši ROI
2016
Startup müsli
UX+UI=boljši ROI
2016
UX Laussane
Mastering UX – Workshop
2016
UX Laussane
Mastering UX – Workshop
2016
UX Laussane
Mastering UX – Workshop
2016
Interviews
Interviews
Selected clients


