Hello
Hej
Guten tag
Hi
Ciao
Dober dan
Hello
Dober dan
Ciao
Guten tag
Oj
Hej
Hi
Hi
Hello
Dober dan
Ciao
Guten tag
Oj
Hej
Hi
Hi
I'm Romina, a Product Design Lead with an MBA who helps companies build sustainable design foundations that scale. I partner with organizations to:
🙌 Build a design system aligned with business objectives
🙌 Architect flexible design foundations through token-based systems
🙌 Establish clear governance models
🙌 Bridge collaboration gaps between product, design, and engineering teams
My experience as a founding designer across multiple companies has taught me to connect design decisions to business growth. I coach design teams to build systems and create strategic frameworks that scale with business.
I'm Romina, a Product Design Lead with an MBA who helps companies build sustainable design foundations that scale. I partner with organizations to:
🙌 Build a design system aligned with business objectives
🙌 Architect flexible design foundations through token-based systems
🙌 Establish clear governance models
🙌 Bridge collaboration gaps between product, design, and engineering teams
My experience as a founding designer across multiple companies has taught me to connect design decisions to business growth. I coach design teams to build systems and create strategic frameworks that scale with business.
I'm Romina, a Product Design Lead with an MBA who helps companies build sustainable design foundations that scale. I partner with organizations to:
🙌 Build a design system aligned with business objectives
🙌 Architect flexible design foundations through token-based systems
🙌 Establish clear governance models
🙌 Bridge collaboration gaps between product, design, and engineering teams
My experience as a founding designer across multiple companies has taught me to connect design decisions to business growth. I coach design teams to build systems and create strategic frameworks that scale with business.
What I
believe in
What I believe in
What I believe in
Prioritize User Experience.
UX > pretty designs.
Prioritize User Experience.
UX > pretty designs.
Do, then learn.
You figure it out by doing it. Again and again.
Do, then learn.
You figure it out by doing it. Again and again.
Start simple.
Strong foundations make everything easier later.
Start simple.
Strong foundations make everything easier later.
Design is everything.
It’s not how it looks — it’s how it works, feels, and helps.
Design is everything.
It’s not how it looks — it’s how it works, feels, and helps.
Talk less, test more.
Ideas are cheap. Actions show what matters.
Talk less, test more.
Ideas are cheap. Actions show what matters.
Don't fear AI.
Try it. Tweak it. Make it work for you.
Don't fear AI.
Try it. Tweak it. Make it work for you.
Good design is aligning users’ needs and your business goals.
Good design is aligning users’ needs and your business goals.
I can help
you with
I can help you with
I can help
you with
Design System
Design System
Design System
→ Establishing future-proof foundations
→ Scalable design tokens & Figma Variables
→ Crafting roadmap & adoption strategies
→ Defining and tracking KPIs that matter
→ Educating and aligning cross-functional teams
Design Strategy
Design Strategy
Design Strategy
→ Building practical, forward-looking design strategies
→ Leading strategic initiatives with measurable impact
→ Streamlining design processes for clarity and speed
→ Fostering strong collaboration across disciplines
Coaching
Coaching
Coaching
→ Empowering teams to operate independently
→ Empowering teams to operate independently
→ Equipping designers and PMs with practical systems thinking
→ Coaching through system setup, scaling, and adoption hurdles
→ Equipping designers and PMs with practical systems thinking
→ Coaching through system setup, scaling, and adoption hurdles
Interim/Fractional Design Lead
Interim/Fractional Design Lead
Interim/Fractional Design Lead
Stepping in to guide your design system or team through growth
Stepping in to guide your design system or team through growth
Stepping in to guide your design system or team through growth
Consulting options
Consulting options
Consulting options
Consulting (min full-day)
Consulting (min full-day)
Consulting (min full-day)
I'm available for full-day or full-week engagements to offer insights, advice, and feedback. For more details, let's connect via email.
I'm available for full-day or full-week engagements to offer insights, advice, and feedback. For more details, let's connect via email.
Workshops
Workshops
Workshops
Sessions are filled with hands-on activities covering key topics (design audit, governance, design tokens, …).
Sessions are filled with hands-on activities covering key topics (design audit, governance, design tokens, …).
Sessions are filled with hands-on activities covering key topics (design audit, governance, design tokens, …).
Monthly partnership (min 3 months)
Monthly partnership (min 3 months)
Monthly partnership (min 3 months)
The best way to update your workflow and work on people, process and culture. Connect for more information.
The best way to update your workflow and work on people, process and culture. Connect for more information.
The best way to update your workflow and work on people, process and culture. Connect for more information.
Lectures
Lectures
Lectures
Faculty of Economics, University of Ljubljana
Guest Lecturer: User Experience and AI in Marketing
May 2025
Faculty of Economics, University of Ljubljana
Guest Lecturer: User Experience and AI in Marketing
May 2025
Faculty of Economics, University of Ljubljana
Guest Lecturer: User Experience and AI in Marketing
May 2025
Faculty of Social Sciences, University of Ljubljana
Guest lecturer for Interactive Technology Design
2022 - 2025
Faculty of Social Sciences, University of Ljubljana
Guest lecturer for Interactive Technology Design
2022 - 2025
Faculty of Social Sciences, University of Ljubljana
Guest lecturer for Interactive Technology Design
2022 - 2025
Faculty for Economics, University of Ljubljana
Strategic Decisions in Design for Higher ROI
April 2023
Faculty for Economics, University of Ljubljana
Strategic Decisions in Design for Higher ROI
April 2023
Faculty for Economics, University of Ljubljana
Strategic Decisions in Design for Higher ROI
April 2023
Faculty of Computer and Information Science, University of Ljubljana
Connecting business and design
October 2022
Faculty of Computer and Information Science, University of Ljubljana
Connecting business and design
October 2022
Faculty of Computer and Information Science, University of Ljubljana
Connecting business and design
October 2022
Faculty for Economics, University of Ljubljana
User Experience in Marketing
April 2022
Faculty for Economics, University of Ljubljana
User Experience in Marketing
April 2022
Faculty for Economics, University of Ljubljana
User Experience in Marketing
April 2022
Cotrugli Business School
User Experience Design and Blockchain apps
2018
Cotrugli Business School
User Experience Design and Blockchain apps
2018
Cotrugli Business School
User Experience Design and Blockchain apps
2018
Talks
Talks
Talks
Into Design Systems Conference
Strategic insights
May 2025
UPCOMING
Into Design Systems Conference
Strategic insights
May 2025
UPCOMING
Into Design Systems Conference
Strategic insights
May 2025
DesignFao
WORKSHOP: How to name design tokens
May 2024
DesignFao
WORKSHOP: How to name design tokens
May 2024
DesignFao
WORKSHOP: How to name design tokens
May 2024
DesignFao
R(E)volution of Design Systems
October 2023
DesignFao
R(E)volution of Design Systems
October 2023
DesignFao
R(E)volution of Design Systems
October 2023
DMS - Društvo Marketing Slovenije
How to setup a Design System
October 2021
DMS - Društvo Marketing Slovenije
How to setup a Design System
October 2021
DMS - Društvo Marketing Slovenije
How to setup a Design System
October 2021
WEBSI Conference
Implementing Design Strategy
2021
WEBSI Conference
Implementing Design Strategy
2021
WEBSI Conference
Implementing Design Strategy
2021
NLB Bank
The importance of User Experience Design in Banking world
2021
NLB Bank
The importance of User Experience Design in Banking world
2021
NLB Bank
The importance of User Experience Design in Banking world
2021
CSS Meetup
User Experience Design in Fintech
2017
CSS Meetup
User Experience Design in Fintech
2017
CSS Meetup
User Experience Design in Fintech
2017
Webcamp
Self friendly vs User Friendly
2017
Webcamp
Self friendly vs User Friendly
2017
Webcamp
Self friendly vs User Friendly
2017
Product Tank
Design in Product world
2017
Product Tank
Design in Product world
2017
Product Tank
Design in Product world
2017
Startup müsli
UX+UI=boljši ROI
2016
Startup müsli
UX+UI=boljši ROI
2016
Startup müsli
UX+UI=boljši ROI
2016
UX Laussane
Mastering UX – Workshop
2016
UX Laussane
Mastering UX – Workshop
2016
UX Laussane
Mastering UX – Workshop
2016
Interviews
Interviews
Interviews
Selected clients
One component per day
Less is more
Aloha, let's connect
One prototype saves the day
One component per day
Less is more
Aloha, let's connect
One prototype saves the day