• Hello

  • Hej

  • Guten tag

  • Hi

  • Ciao

  • Dober dan

  • Hello

  • Dober dan

  • Ciao

  • Guten tag

  • Oj

  • Hej

  • Hi

  • Hi

I believe design connects everything.

I believe design connects everything.

I believe design connects everything.

It’s not just aesthetics. Nope, far from that.

It’s not just aesthetics. Nope, far from that.

It’s not just aesthetics.
Nope, far from that.

Good design is aligning users’ needs and your business goals.

Good design is aligning users’ needs and your business goals.

Good design is aligning users’ needs and your business goals.

I'm an Independent Design System Lead with an MBA. I advise, coach, and consult with companies on product design, design strategy & design systems. I can help you set up teams, processes, and culture.

I've learned to connect design and business growth in several founding designer roles. I'm good at understanding customer needs and translating these insights into meaningful, cost-effective solutions driven by design. This allows me to optimize workflow, reduce costs, and deliver strategic value for businesses. Yep, I know how to make your ROI higher.

I'm an Independent Design System Lead with an MBA. I advise, coach, and consult with companies on product design, design strategy & design systems. I can help you set up teams, processes, and culture.

I've learned to connect design and business growth in several founding designer roles. I'm good at understanding customer needs and translating these insights into meaningful, cost-effective solutions driven by design. This allows me to optimize workflow, reduce costs, and deliver strategic value for businesses. Yep, I know how to make your ROI higher.

I'm an Independent Design System Lead with an MBA. I advise, coach, and consult with companies on product design, design strategy & design systems. I can help you set up teams, processes, and culture.

I've learned to connect design and business growth in several founding designer roles. I'm good at understanding customer needs and translating these insights into meaningful, cost-effective solutions driven by design. This allows me to optimize workflow, reduce costs, and deliver strategic value for businesses. Yep, I know how to make your ROI higher.

Why me

Why me

Why me

Hands-On Experience

Hands-On Experience

Hands-On Experience

I excel in understanding customer needs and transforming them into meaningful, enjoyable, and market-fit solutions. My holistic method weaves together design, technology, and business.

I excel in understanding customer needs and transforming them into meaningful, enjoyable, and market-fit solutions. My holistic method weaves together design, technology, and business.

I excel in understanding customer needs and transforming them into meaningful, enjoyable, and market-fit solutions. My holistic method weaves together design, technology, and business.

Business background

Business background

Business background

While numbers don't capture everything, I have metrics I'm proud of. Simply put, I know how to boost your ROI.

While numbers don't capture everything, I have metrics I'm proud of. Simply put, I know how to boost your ROI.

While numbers don't capture everything, I have metrics I'm proud of. Simply put, I know how to boost your ROI.

Award-Winning

Award-Winning

Award-Winning

I received multiple awards for my work on a local and global level.

I received multiple awards for my work on a local and global level.

I received multiple awards for my work on a local and global level.

Lectures

Lectures

Lectures

Faculty of Social Sciences, University of Ljubljana

Guest lecturer for Interactive Technology Design

2022 - present

Faculty of Social Sciences, University of Ljubljana

Guest lecturer for Interactive Technology Design

2022 - present

Faculty for Economics, University of Ljubljana

Strategic Decisions in Design for Higher ROI

April 2023

Faculty for Economics, University of Ljubljana

Strategic Decisions in Design for Higher ROI

April 2023

Faculty of Computer and Information Science, University of Ljubljana

Connecting business and design

October 2022

Faculty of Computer and Information Science, University of Ljubljana

Connecting business and design

October 2022

Faculty for Economics, University of Ljubljana

User Experience in Marketing

April 2022

Faculty for Economics, University of Ljubljana

User Experience in Marketing

April 2022

Cotrugli Business School

User Experience Design and Blockchain apps

2018

Cotrugli Business School

User Experience Design and Blockchain apps

2018

Talks

Talks

Talks

Into Design Systems Conference

WORKSHOP: How to name and automate design tokens

October 2024

UPCOMING

Into Design Systems Conference

WORKSHOP: How to name and automate design tokens

October 2024

DesignFao

Business Strategy + Design Systems

October 2024

UPCOMING

DesignFao

Business Strategy + Design Systems

October 2024

DesignFao

R(E)volution of Design Systems

October 2023

DesignFao

R(E)volution of Design Systems

October 2023

DMS - Društvo Marketing Slovenije

How to setup a Design System

October 2021

DMS - Društvo Marketing Slovenije

How to setup a Design System

October 2021

WEBSI Conference

Implementing Design Strategy

2021

WEBSI Conference

Implementing Design Strategy

2021

NLB Bank

The importance of User Experience Design in Banking world

2021

NLB Bank

The importance of User Experience Design in Banking world

2021

CSS Meetup

User Experience Design in Fintech

2017

CSS Meetup

User Experience Design in Fintech

2017

Webcamp

Self friendly vs User Friendly

2017

Webcamp

Self friendly vs User Friendly

2017

Product Tank

Design in Product world

2017

Product Tank

Design in Product world

2017

Startup müsli

UX+UI=boljši ROI

2016

Startup müsli

UX+UI=boljši ROI

2016

UX Laussane

Mastering UX – Workshop

2016

UX Laussane

Mastering UX – Workshop

2016

Selected clients

  • One component per day

    Less is more

    Aloha, let's connect

    One prototype saves the day

Subscribe to my Design Strategy Newsletter (9K+ subscribed)

Writing on topics such as design systems, design process, design strategy. ✨

My projects

  • One component per day

    Less is more

    Aloha, let's connect

    One prototype saves the day

Subscribe to my Design Strategy Newsletter (9K+ subscribed)

Writing on topics such as design systems, design process, design strategy. ✨

My projects

Subscribe to my Design Strategy Newsletter (9K+ subscribed)

Writing on topics such as design systems, design process, design strategy. ✨

My projects