Bird Buddy
Bird Buddy is a device that lets you capture photos and videos of local birds and receive alerts on your phone. It also has features like bird species recognition, pet alert, and bird care tips.
-> Led brand strategy for the world’s first smart camera-enabled bird feeder with AI-powered species recognition
-> Directed the creation of illustrations and art direction to establish a consistent visual identity
-> Developed a comprehensive design strategy and provided design leadership across product initiatives
-> Defined and enhanced user experience to ensure intuitive AI-driven species recognition interactions
-> Designed product interfaces, aligning visual design with branding and user needs
Figma, Adobe, Lottie files
B symbol from the logo gives us the flexibility to create all kinds of birds and still keep the logo shape untouched.
After I've done the illustrations, it was super fun to work with Tobias Fluck on animations.
Playful, educational and fun way to explore and learn more about birds.
