CLIENT
Domestic and General
YEAR
2024 - 2025
ROLE
Design Systems Advisor (Contract)
TOOLS
Figma, Tokens Studio, Figma Variables, Airtable, GitHub, Atmos
Domestic & General, a leading provider of appliance care and insurance services, faced a critical challenge: managing digital experiences for multiple client brands (including Whirlpool, Maytag, KitchenAid, etc.).
Domestic & General brought me in to advise on their design system strategy and lead a series of educational workshops with designers and developers. My focus was to build shared foundations, create alignment across teams, and establish a scalable system that could adapt to different products and technologies.
Fragmented design process: designer working on different brands was creating their own components, leading to massive duplication of effort
Super long feedback cycles: Changes took weeks to propagate from design to production
Design-code disconnect: Components existed in Figma that were never built in code, while developers created variations that never made it back to design
Slow time to delivery: Without design tokens or Figma variables, every brand change required manual updates across hundreds of components
Framework conflicts:
Teams using both Angular and React with no shared component strategy
Too many variants: Under deadline pressure, developers would add quick component variants directly in code